4-Month Curriculum – Business Expert Program (4 Months)

Focus Areas:

  • 📊 Digital Marketing
  • 💪 Sales & Customer Service
  • 📝 Public Relations & Branding
  • 💻 Basic Tech Skills for Business

Month 1: Digital Marketing 🌐

Week 1: Introduction to Digital Marketing

  • 💡 Understanding Digital Marketing & Online Business
  • 🌐 Overview of Digital Marketing Strategies
  • 👥 Setting Up a Business Website & Social Media Pages

Week 2: Social Media Marketing (SMM) 👤

  • 💙 Facebook & Instagram Marketing
  • 💼 LinkedIn & Twitter for Business
  • 🎥 TikTok & YouTube Marketing

Week 3: Search Engine Optimization (SEO) 🔍

  • 🔄 Basics of SEO (On-Page, Off-Page, Technical SEO)
  • 🔍 Keyword Research & SEO Tools (Google Search Console, SEMrush)
  • 📝 Content Marketing & Blogging

Week 4: Paid Ads & Email Marketing 📈

  • 📈 Google Ads & Social Media Ads (Facebook, Instagram, LinkedIn)
  • 📧 Email Marketing with MailChimp & Automation
  • 💸 Affiliate Marketing & E-commerce Strategies

Month 2: Sales & Customer Service 📢

Week 5: Sales Fundamentals

  • 🛠️ Understanding the Sales Funnel
  • 📞 Cold Calling & Lead Generation
  • 🔮 Persuasion & Negotiation Skills

Week 6: Customer Relationship Management (CRM) 👥

  • 🤝 Handling Customer Objections
  • 💻 Using CRM Software (HubSpot, Zoho CRM)
  • 💪 Customer Retention Strategies

Week 7: E-commerce & Dropshipping 🛍️

  • 💼 Building an Online Store (Shopify, WooCommerce)
  • 📦 Managing Orders & Payments
  • 🌟 Selling on Amazon, eBay & Jumia

Week 8: Business Analytics & Data-Driven Decisions 📊

  • 📅 Understanding Google Analytics
  • 🌐 Measuring ROI in Digital Marketing
  • 🏆 Business Growth Strategies

Month 3: Public Relations & Branding 🌟

Week 9: Branding Basics

  • 👤 Personal vs. Business Branding
  • 🎨 Logo & Brand Identity Creation
  • 📚 Case Studies of Successful Brands

Week 10: Public Speaking & Communication 💬

  • 📑 Writing Business Proposals & Reports
  • 🎤 Effective Business Presentations
  • ⚠️ Crisis Management & Handling Negative Publicity

Week 11: Social Media & Influencer Partnerships 🌟

  • 👨‍🎓 How to Work with Influencers
  • 🌐 Social Media Content Creation & Branding
  • 🎥 Video Marketing Strategies

Week 12: Writing for Business 📝

  • 📕 Press Releases & Copywriting
  • 📧 Email & LinkedIn Outreach
  • 📞 Professional Networking

Month 4: Basic Tech Skills for Business 💻

Week 13: Microsoft Office & Productivity Tools

  • 📃 Microsoft Excel, Word & PowerPoint
  • 📧 Business Email Management

Week 14: Website Management & Blogging

  • 🛠️ WordPress Basics
  • 📚 Managing an Online Blog
  • 🔍 SEO for Business

Week 15: Financial Management 💵

  • 📈 Business Budgeting & Accounting Basics
  • 📄 Financial Reporting

Week 16: Business Plan & Final Project 🏆

  • 🌟 Students develop a business project
  • 📝 Present their digital marketing campaign & sales strategy

 

Register Now