4-Month Curriculum – Mobile App Development & Digital Marketing

🎯 Goal: Equip students with practical skills in mobile app development and digital marketing.

📆 Duration: 4 Months

🎓 Certification: Yes, with hands-on projects and final portfolio.

📍 Mode: Classroom + Hands-On Labs + Virtual Labs

Month 1: Introduction to Mobile App Development

📌 Objective: Establish foundational skills in mobile app development.

🔹 Week 1: Basics of Mobile Development

  • Introduction to React Native / Flutter
  • Setting up the development environment
  • Creating the first mobile app project

🔹 Week 2: UI Components & Navigation

  • Understanding UI components
  • Styling mobile apps effectively
  • Implementing navigation (React Navigation / Flutter Navigator)

🔹 Week 3: State Management & API Integration

  • Managing state using Redux (React Native) or Provider (Flutter)
  • Fetching and displaying data from APIs

🔹 Week 4: Firebase & User Authentication

  • Setting up Firebase Firestore
  • Implementing user authentication (Google, Email, and Social Login)

Month 2: Advanced Mobile App Development

📌 Objective: Deepen understanding of databases, notifications, and deployment.

🔹 Week 5: Working with Databases

  • Local database storage (SQLite)
  • Cloud database storage (Firebase Realtime Database)

🔹 Week 6: Push Notifications & App Performance

  • Implementing push notifications (Firebase Cloud Messaging)
  • Optimizing app performance

🔹 Week 7: Deploying the App

  • Preparing the app for release
  • Publishing to Play Store & App Store

🔹 Week 8: Building a Full Mobile App

  • Finalizing the project
  • Testing and debugging

Month 3: Digital Marketing for Mobile Developers

📌 Objective: Learn to promote and monetize mobile apps effectively.

🔹 Week 9: ASO (App Store Optimization)

  • Understanding how App Store ranking works
  • Optimizing app title, description, and keywords

🔹 Week 10: Monetization Strategies

  • Implementing in-app ads (Google AdMob)
  • Subscription models and paid app strategies

🔹 Week 11: Social Media & Promotion

  • Leveraging social media for app marketing
  • Creating engaging content for app users

🔹 Week 12: Running Ads for an App

  • Setting up Google Play & Facebook Ads
  • Measuring ad performance and user engagement

Month 4: Final Project & Career Preparation

📌 Objective: Develop a complete mobile app and prepare for job opportunities.

🔹 Weeks 13-16: Building a Complete Mobile App & Career Prep

  • Designing and coding a real-world mobile application
  • Preparing a resume and portfolio
  • Mock interviews and career guidance

 

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